Ancestral know-how
Art and Matter
Since its origins, Tadé has been working hand in hand with artisans from the Mediterranean: we design and market products made from natural raw materials such as organic cotton, wood, marble, or recycled materials like mouth-blown glass, hand-sewn tire, and hammered metal.
Carefully crafted alongside manufacturers who have remained in their countries and are custodians of age-old know-how, Tadé's household items have a soul, a history. And that is probably what makes them so relevant!
ALEP BREAD, PRIDE OF TADÉ
For almost 30 years, Tadé has also established itself as the leading brand for the hammam, centered around its most beautiful flagship product, Aleppo Soap, a legendary soap cooked in a cauldron in Aleppo, dried for 9 months, made 100% from olive and laurel oils.
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The green gold of Aleppo residents
The purity and softness of the olive combined with the moisturizing virtues of laurel: Aleppo soap, the green gold of Aleppo, is the king of the hammam. It derives its nobility from natural raw materials and its strength from a traditional artisanal production unchanged since antiquity.
Every season, from November to March, the centuries-old ritual is perpetuated. Nothing can replace the human hand...
During this period, men work above a large cauldron of 10,000 liters heated to 120 degrees, filled with 5 tons of olive oil, 6 tons of water, and 500 kilos of caustic soda, an essential mixture for saponification. A thick green paste forms at the boiling rate. After cooking, the laurel oil enriches this precious mixture. Poured directly on the ground and cut into cubes, Aleppo soap is erected in a tower for a long maturation period. Nine months of air drying allow it to reveal its final appearance: darker and harder on the outside, greener and softer on the inside. Of incomparable and unparalleled softness, it is used for both body hygiene and facial cleansing. In the Middle East, it is also trusted with washing delicate fabrics.
An exceptional soap
In late 2018 in Syria, Tadé launched the production of the first Aleppo soap certified COSMOS. This achievement is the result of an innovative collaboration between our local artisans and the Cosmécert team, the certifying body.
PROMOTING CRAFTSMANSHIP AND ARTISANS
Since 1995, tadé has made it a point of honor to weave relationships of transparency and loyalty with its clients, artisan partners, suppliers, and collaborators in Aleppo.
THE BLOWN GLASS
Our glassmakers
Both artisan and artist, the master glassblower breathes life into molten glass, taming, shaping, and molding it into glasses, carafes, chandeliers... beautiful objects hand-blown and hand-crafted. The authenticity of each piece is reflected in tiny greenish hues, a constellation of small bubbles and discreet imperfections shining in the light. The master glassblower is the heir to a long tradition, dating back to the early centuries before our era and present throughout the Mediterranean basin; skilled glassblowers discovered the technique of mouth-blown glass. This astonishing technique, requiring dexterity and precision, is still thriving today in the Near East.
THE RECYCLED TIRE
Craftsmanship & upcycling
In the Mediterranean and in many Southern countries, worn-out tires, damaged by the long journeys they have traveled, are recycled by skilled artisans to be transformed into everyday objects: baskets for gathering fruits and vegetables, construction buckets, multi-purpose baskets... One must rely on the talent of these artisans to extract rubber strips from the thickness of the used tire using a sharpened spatula, assemble them with a strong nylon thread, and give them a new life. At Tadé, once cleaned with soapy water and polished with vegetable wax, these discarded, lost tires become as functional as they are aesthetic: they are transformed into umbrella stands, jars, plant pots, baskets, etc. Unique, authentic, and robust, each creation will delight fans of eco-friendly objects.
AN EXCEPTIONAL SOAP
Our master soap makers
To produce its legendary laurel soap, known as "Aleppo Soap", Tadé relies on the ancestral know-how of Syrian master soap makers, who perpetuate a millennia-old tradition by repeating the gestures of their ancestors: cooking in a cauldron for five days, pouring the paste, cutting and stamping, and air-drying for nine months. These steps are similar to those of making "Marseille Soap", also entrusted to local artisans whose talent allows the production of authentic cauldron soaps, respecting the age-old practices of these Mediterranean master soap makers.